Project Overview

Yeti Confident Kids is an educational app designed for children aged 3 to 8.

The founders focused on three key areas of early development:

• Math — from numbers and counting to fractions and basic algebra.

• English — covering letters, words, parts of speech, grammar, and storytelling.

• Social & Emotional Skills — including mental and physical health, hygiene, emotional intelligence, discipline, teamwork, adaptability, and resilience.

What makes Yeti stand out is how it turns learning into play — using simple games tailored to each child by an AI-powered engine. This smart system dynamically adjusts the content to match the learner’s level and needs, building a personalized educational journey.

But it goes further. The AI behind the app can take on multiple roles — acting as a teacher, a librarian suggesting relevant materials, a caregiver who motivates or comforts, or even a pediatrician checking on the child’s well-being.

The app balances learning and rest. It knows when a child is tired and offers light entertainment, and it actively rewards both progress and effort — even when a child stumbles. This helps build grit and a healthy attitude toward failure.

The team began work in November 2022 and launched the public version in fall 2023. Since then, it’s gained 15,000 active users who have collectively engaged with over 160,000 minutes of AI-generated content.

Subscriptions are available at $9.99/month or $69.99/year.

What’s the Gist?

Games have always been the natural language of children — and one of the few ways to actually get through to them. Long lectures don’t work for 4-year-olds, but play does.

Decades ago, parents and teachers had to engage children directly. Then came media — and with it, new opportunities for game-based education. The most iconic example? Sesame Street, funded by the U.S. government to help underprivileged kids get school-ready.

Today’s equivalent of TV is the smartphone.
75% of parents use phones or tablets with their kids for an average of 2 hours a day. Half curate videos and games in advance; the other half search for suitable content on the fly. Only 3.4% of parents with kids aged 3–9 keep them completely offline.

And while many parents wish they had a clone to help with reading bedtime stories or managing homework, most simply leave kids alone with a screen — hoping it does some good.

That’s where Yeti Confident Kids comes in.
It’s not just another animated video. It’s a digital co-parent — capable of playing multiple roles that support a child’s learning and emotional development. Think of it as a smarter, more interactive version of a “caring mom clone.”

But is today’s “caring mom” ready to delegate?

Turns out, yes.
There’s a generational shift happening. Today’s parents — especially moms — no longer want to be tiger mothers micromanaging every aspect of their child’s growth. Instead, they see themselves as mentors who support play, creativity, and emotional discovery.

They’re ready to share the load — as long as the help is thoughtful, safe, and effective.

Yeti Confident Kids isn’t replacing the parent.
It’s augmenting them — with empathy, intelligence, and a little bit of play.

Key Takeaways

Game-based learning isn’t just for kids.

A year ago, Skillprint launched a gamified self-improvement platform for adults — helping users develop focus, creativity, logic, and emotional control. They raised $3.5M in their first round.

Equalture uses games to help companies hire better — running assessments and team-building through playful formats. They’ve secured $6.3M.

Hero Journey Club blends therapy and gameplay for mental health. Their game-based emotional support model helped them raise $14.62M.

The common thread?
Games are no longer just entertainment. They’re tools for learning, growth, and wellbeing — and AI is making them smarter and more adaptive.

While many startups are chasing the dream of cinematic, complex AI-generated games, the bigger opportunity might lie elsewhere: simple, practical, purpose-driven games.

• To teach kids and adults.

• To support mental health.

• To assess soft skills in hiring.

• To personalize coaching and feedback.

And the best part?
You don’t need bleeding-edge AI to do this. The tech is already here — and the market is wide open.

So ask yourself:

• What real-world problem can games help solve?

• What kind of games would make a difference?

• How can AI create and adapt them at scale?

• How do you measure outcomes and impact?

Yeti Confident Kids is answering those questions for early childhood.
Who will answer them for everyone else?

Company Info

Yeti Confident Kids

• Website: yeticonfettikids.com

• Last round: $5.3M, 04.04.2024

• Total investment: $5.3M across 1 round